结合网民搜索使用情况透析SEO市场未来发展趋势

yle=”margin: 0px; padding: 0px; text-align: left; color: rgb(51 51 51); text-transform: none; line-h财神Seoeight: 24px; text-indent: 2em; letter-spacing: normal; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255 255 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;”>2020年SEO市场到底如何?从历年来搜索引擎市场用户使用率,到WAP端各类垂直应用的分流影响,搜索引擎在网民日常生活中的重要性有所下降。

yle=”margin: 22px 0px 0px; padding: 0px; text-align: left; color: rgb(51 51 51); text-transform: none; line-height: 24px; text-indent: 2em; letter-spacing: normal; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255 255 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;”>截至2019年6月,我国搜索引擎用户规模达6.95亿,较2018年底增加1338万;搜索引擎使用率为81.3%,较2018年底下降0.9个百分点。

yle=”margin: 22px 0px 0px; padding: 0px; text-align: center; color: rgb(51 51 51); text-transform: none; line-height: 24px; text-indent: 2em; letter-spacing: normal; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255 255 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial;财神Seo text-decoration-color: initial;”>tle=”1581141849690073.jpg” alt=”1.jpg” src=”/upload/image/20200208/1581141849690073.jpg”/>

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yle=”margin: 26px 0px 0px; padding: 0px; text-align: left; color: rgb(51 51 51); text-transform: none; line-height: 24px; text-indent: 2em; letter-spacing: normal; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255 255 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;”>以上数据说明,现有搜索引擎需求用户使用率呈现逐步下降趋势,SEO未来市场份额额度,将会不断降低,未来SEO市场竞争力将会不断加强,SEO目前竞争力来看,相对于2017年-2018年,大多数的个人博客、SEO公司从单一的网络推广呈现多样化发展趋势,且SEO核心区域关键词竞争出现下滑。  

yle=”margin: 26px 0px 0px; padding: 0px; text-align: left; color: rgb(51 51 51); text-transform: none; line-height: 24px; text-indent: 2em; letter-spacing: normal; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255 255 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;”>移动搜索引擎使用情况

yle=”margin: 22px 0px 0px; padding: 0px; text-align: left; color: rgb(51 51 51); text-transform: none; line-height: 24px; text-indent: 2em; letter-spacing: normal; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255 255 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;”>都说移动端是SEO未来红利市场,那么通过移动端用户使用率情况看出,虽然移动端用户使用率相对比较高,但是从2019上半年同2018下半年对比,也下降了1.8个百分点。

yle=”margin: 22px 0px 0px; padding: 0px; text-align: center; color: rgb(51 51 51); text-transform: none; line-height: 24px; text-indent: 2em; letter-spacing: normal; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255 255 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;”>tle=”1581141884881539.jpg” alt=”2.jpg” src=”/upload/image/20200208/1581141884881539.jpg”/>

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yle=”margin: 26px 0px 0px; padding: 0px; text-align: left; color: rgb(51 51 51); text-transform: none; line-height: 24px; text-indent: 2em; letter-spacing: normal; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255 255 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;”>搜索引擎服务使用场景分析

yle=”margin: 22px 0px 0px; padding: 0px; text-align: left; color: rgb(51 51 51); text-transform: none; line-height: 24px; text-indent: 2em; letter-spacing: normal; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255 255 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;”>通过搜索引擎在不同场景下的使用率能看出,整体市场使用率更高为知识补充、娱乐新闻等,等同于服务搜索类,整体占比份额较低,而且通过历年从事SEO经验来看,SEO用户咨询率同历年相比整体出现下降。

yle=”margin: 22px 0px 0px; padding: 0px; text-align: center; color: rgb(51 51 51); text-transform: none; line-height: 24px; text-indent: 2em; letter-spacing: normal; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255 255 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;”>tle=”1581141908289618.jpg” alt=”3.jpg” src=”/upload/image/20200208/1581141908289618.jpg”/>

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yle=”margin: 26px 0px 0px; padding: 0px; text-align: left; color: rgb(51 51 51); text-transform: none; line-height: 24px; text-indent: 2em; letter-spacing: normal; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255 255 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;”>同近年用户咨询类别来看,用户消费能力两极化愈发明显,高端消费和更低端消费水平趋势加剧,咨询情况分为几类:

yle=”margin: 22px 0px 0px; padding: 0px; text-align: left; color: rgb(51 51 51); text-transform: none; line-height: 24px; text-indent: 2em; letter-spacing: normal; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255 255 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;”>1、做几十个全国词,年报价高于一万觉得整体价格偏高(高要求,低消费)

yle=”margin: 22px 0px 0px; padding: 0px; text-align: left; color: rgb(51 51 51); text-transform: none; line-height: 24px; text-indent: 2em; letter-spacing: normal; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255 255 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;”>2、只做几个关键词,年报价高于5000就觉得性价比不高,能接受1000-2000包年服务价格(低要求,低消费)

yle=”margin: 22px 0px 0px; padding: 0px; text-align: left; color: rgb(51 51 51); text-transform: none; line-height: 24px; text-indent: 2em; letter-spacing: normal; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255 255 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;”>3、只有一个全国词,年报价高于1000觉得性价比不高(关键词要求,低消费)

yle=”margin: 22px 0px 0px; padding: 0px; text-align: left; color: rgb(51 51 51); text-transform: none; line-height: 24px; text-indent: 2em; letter-spacing: normal; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255 255 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;”>4.提出公司需求,定制化方案,方案含预算(高端定制服务,能接受10万以内价格)

yle=”margin: 22px 0px 0px; padding: 0px; text-align: left; color: rgb(51 51 51); text-transform: none; line-height: 24px; text-indent: 2em; letter-spacing: normal; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255 255 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;”>5、提出今年预期目标,给出预算,提供预算内方案,给出预估效果(高端定制服务,能接受几十万以内价格)

yle=”margin: 22px 0px 0px; padding: 0px; text-align: left; color: rgb(51 51 51); text-财神Seotransform: none; line-height: 24px; text-indent: 2em; letter-spacing: normal; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255 255 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;”>对于以上的数据整理能够了解到,整体搜索需求市场份额呈现下降趋势,SEO市场竞争力增强,从目前阶段来看SEO新机会在哪里?

yle=”margin: 22px 0px 0px; padding: 0px; text-align: left; color: rgb(51 51 51); text-transform: none; line-height: 24px; text-indent: 2em; letter-spacing: normal; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255 255 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;”>1、移动网站优化成为一个趋势和风口

yle=”margin: 22px 0px 0px; padding: 0px; text-align: left; color: rgb(51 51 51); text-transform: none; line-height: 24px; text-indent: 2em; letter-spacing: normal; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255 255 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;”>A、通过现在搜索趋势和访问情况直观的说明在SEO搜索结果和咨询量上移动端占比高于PC。

yle=”margin: 22px 0px 0px; padding: 0px; text-align: left; color: rgb(51 51 51); text-transform: none; line-height: 24px; text-indent: 2em; letter-spacing: normal; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255 255 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;”>B、对于部分网站做了移动端,但是没有做移动端排名,所以现有移动端市场竞争并不大。

yle=”margin: 22px 0px 0px; padding: 0px; text-align: left; color: rgb(51 51 51); text-transform: none; line-height: 24px; text-indent: 2em; letter-spacing: normal; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255 255 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;”>2、SEO培训对更多愿意踏入互联网市场的低门槛

yle=”margin: 22px 0px 0px; padding: 0px; text-align: left; color: rgb(51 51 51); text-transform: none; line-height: 24px; text-indent: 2em; letter-spacing: normal; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255 255 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;”>A、互联网这个概念,给更多对互联网行业充满期待的人群存在一定的迷惑性,SEO又是能够介入互联网的一个低门槛。

yle=”margin: 22px 0px 0px; padding: 0px; text-align: left; color: rgb(51 51 51); text-transform: none; line-height: 24px; text-indent: 2em; letter-spacing: normal; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255 255 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;”>B、SEO具备一定的就业市场,只要通过SEO培训了解SEO基础,能够实现排名或产品运营,基本上对于大多数有互联网需求的公司就业问题不大。

yle=”margin: 22px 0px 0px; padding: 0px; text-align: left; color: rgb(51 51 51); text-transform: none; line-height: 24px; text-indent: 2em; letter-spacing: normal; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255 255 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;”>3、SEO外包成为竞争不大,但需要包装的“产品”

yle=”margin: 22px 0px 0px; padding: 0px; text-align: left; color: rgb(51 51 51); text-transform: none; line-height: 24px; text-indent: 2em; letter-spacing: normal; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255 255 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;”>A、SEO外包还是存在较大的市场,但通过对自己客群定位不一样,对自身的“包装”也就不一样。

yle=”margin: 22px 0px 0px; padding: 0px; text-align: left; color: rgb(51 51 51); text-transform: none; line-height: 24px; text-indent: 2em; letter-spacing: normal; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255 255 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;”>B、SEO外包关键词排名不是很难做,能够适当的满足创业群体单量饱和度,能够快速的站住创业的根。

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yle=”line-height: 2em; text-indent: 2em;”>让网站从搜索引擎中出类拔萃,是每一个SEO工作人员都期待的事情,有一段时间,大伙儿热衷于找寻SEO短期培训班,尝试得到网站排行的技巧。但在具体基本实际操作中,说白了的SE…

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