微商素材有哪些要求?实用吸引人更可靠

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>各位微信里面应该都有几个做微商、社交电商代理的朋友,每天朋友圈总能被他们各种图片、文案、视频刷屏。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>这些看似一条条简单的动态,其实在整个分销运营体系中,是一个极其重要的环节。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>但凡你想做分销、代理相关的业务,你就必须要重视营销素材这块工作,内容运营也几乎成了每个微商代理团队的标配。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>村长目前团队中做内容运营的有6个同学,3个设计、3个内容,每周都需要生产大量的素材给到一线的代理(销售)。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>网络:微商素材有哪些要求?实用吸引人更可靠

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>但我最近还是挺头疼的,因为团队中一位小姑娘哪怕说了再多,做的东西也总是有些欠缺。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>所以看似简单的内容,其实还真的需要一些悟性的。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>今天村长,就围绕着代理营销素材这块的内容,和大家做个详细的分享。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>yle=”font-style: inherit;”>01为什么要为代理做营销素材

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>网络:微商素材有哪些要求?实用吸引人更可靠

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>要想把营销素材做好,无论是团队人数还是薪资待遇都不算低,所以必须要明白,做这件事情的目的是什么,到底有什么意义。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>关于这个问题的答案,核心还是在于我们做微商、代理的模式特征。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>微商模式的推广有两个重要的环节:商品分享和招募代理。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>一方面从商品分享的角度来说,怎么分享商品,向用户展示哪些信息?

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb财神Seo(255 255 255); text-indent: 2em;”>另一方面是快速招募代理,那给代理看什么资料,哪些内容能够取信于代理?

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>俗话说,空口无凭,我们需要借助各类营销素材来打消用户的顾虑,激发用户消费的欲望。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>另外,还有两个重要的原因:

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>其一很多代理是懒的,他们是不会主动自己去制作图片、视频等营销素材的。

yle=”margin-top财神Seo: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>其二很多代理不具备文案、图片等内容创作能力,所以我们官网统一制作,他们只要做执行即可。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>只要充分调动代理发圈,才能做到有效的传播。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>因为无数次事实证明,只要代理肯发圈,就一定会有订单,原因也有二:

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>其一是只发一次,完全没有做到充分告知,许多人根本就不知道。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>其二是多次发圈,才能建立代理的经营人设,用户后续需要买什么才会想起它。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>网络:微商素材有哪些要求?实用吸引人更可靠

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>yle=”font-style: inherit;”>02内容团队需要做什么?

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>我把做营销素材同学的岗位定成内容运营,而不是简单一个写文字、画图片模板的人。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>但许多团队中的有些同学,就把自己定义成做素材的人。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>每天画几张海报demo,写几句营销文案,做几个短视频,就算完成任务了,我认为这是不合格的。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>我先说说我对内容运营这个岗位的要求,各位后面可以去体会。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>其一是完成营销素材库基础的内容搭建,制定每天制作的数量、发放频次和渠道。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>其二是围绕业务发展,多角度的思考和创造,对素材营销的形式、内容、标准进行创新。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>但绝大多数员工都只做了第一步,而第二步几乎是忽略的。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>他们不会去考虑怎么让代理查找素材更方便,怎么解决代理在使用素材中遇到的问题,怎么结合当下最合适的渠道,怎么调动代理发圈的积极性等等。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>我觉得这个恰恰是各位在组建自己分销内容团队要重点关注的事情。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>顺便再说说一般做营销素材相关的队伍配置,我目前团队中的三位同学,一位主管,两位专员。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>由内容主管带领团队围绕账号搭建、素材库搭建、内容标准、内容建设、内容输出、代理内容培训六个方面开展工作。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>比如官方人设的朋友圈一天发几次,发什么内容,什么时间点发,发了之后做什么动作。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>然后我们的代理群每天怎么发内容,怎么收集内容,怎么进行有效传达和监督等等。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>具体的人员配置根据各自业务需要来定,但最少一个内容一个设计。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>网络:微商素材有哪些要求?实用吸引人更可靠

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>yle=”font-style: inherit;”>03需要做哪些营销素材

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break财神Seo-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>内容运营同学出素材,首先要问自己几个问题:

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>代理们需要哪些素材?

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>代理提出的素材需要合理吗?

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>我应该给他们出什么素材?

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>我为什么要出这些素材?

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>只有时刻自我反省,才能保证工作的合理性,以及内容输出的有效性。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>那么关于营销内容有很多种方向,还要根据具体业务来定,我这里列举部分内容方向给大家参考。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>1、背景实力型

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>主要是企业成立的背景、团队条件、融资情况、工厂环境、技术实力、社会荣誉等方面的内容。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>2、产品介绍型

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>围绕产品本身进行介绍,比如产品的卖点、功能、配件、材料、价格等,核心是希望用户首先对产品了解清楚。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>3、用户背书型

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>通过搜集大量客户的好评反馈、使用案例,进行实例的证明,打消其他客户的顾虑。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>我们既要黄婆卖瓜,也要让客户现身说法。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>4、政策导向型

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>国家一些大型的利好政策、市场基本情况、发展趋势,都能为我们进行背书。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>比如之前政府、行业重要人物提倡支持灵活就业、鼓励个体创业等内容,都可以做成营销素材。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>5、活动引导型

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>最近正在举办的一些优惠活动,尤其是在价格层面,比如直降、优惠券、满减等等,这种直观的福利,也能启动有效转化的作用。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>所以,作为内容运营的同学可以把我以上说的五个大类进行颗粒度的细分,任何一款产品,都能做出几百套营销素材。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>以上村长仅仅例举了几个部分,其中还要根据渠道、形式、场景、时间等维度进行拆分,是做视频,还是图片?是做线下海报?还是服饰?

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>总之素材样式越多,代理可选择性越多,打动用户的概率就越大。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>但不管内容形式如何、题材怎样,我们的目的只有一个,就是通过多种营销素材的宣传有效告知,建立用户信任,促成交易。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>04越是基础问题越容易被忽视

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>最后再和各位聊聊,我们在做营销素材的时候,需要注意哪些方面,这毕竟也是我们花真金白银买回来的教训。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>1、仔细仔细再仔细!

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>大家要明白,我们制作的素材不是给自己员工看的,而是给大量一线的代理(销售)用的。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>他们发出去,不仅代表着公司的形象和承诺,更是一次即时性号召。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>只要有足够的代理,任何一次群发性的活动,都有可能把服务器压垮。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>有时候我们不怕压垮,最怕压错。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>有两个很深刻的案例,希望大家引起足够的重视!

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>其一是数字出错,当时我们在为一款新品上市做预热,宣传海报上面提前公布了价格。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>原本是149减掉50元优惠券,上新价是99元。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>但设计的没有注意,把价格标成了49元,这相当于是我们该款产品的成本价了。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>许多代理提前做了预告,甚至还代收了一些预付款。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>最后幸亏我们设置过当天首发限量1000件,否则时间越长,销量再高也不赚钱。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>最主要的是影响后续的提价销售。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>其二是入口出错,当时印刷了10万海报,海报上面的二维码却错了。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>这种情况虽然费点体力,但还有机会补救。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>而线上入口错了,二维码关系错了,就是灾难,损失难以估计。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>所以,仔细校验任何一张海报、一段文案、一个视频上的措辞,比如时间、数量、名字、成分描述等等。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>越是基础问题,越容易被忽视。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>2、营销节奏感

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>做营销素材不是为了出而出,而是要基于业务配合运营做推广。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>比如我们做一场新品发布,从最初的新品预热、新品发布、新品售罄、再到返场。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>一定要全面,一定要有营销的节奏感!

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>就像每年的双11、每次新品发布,所有的战报都是提前做好的,临时填个数据罢了。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>但不考虑全面、不提前准备、就会错过代理激情期、用户的非理性决策期。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>3、有时好用比好看重要

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>我们自己的业务今年所有的推广都集中在线下,所以线下的物料制作比较多,我们在实际推广过程中,就发现了一些物料的问题。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>网络:微商素材有哪些要求?实用吸引人更可靠

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>1、在农村单页比海报好用

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>最初我们在各大县城的乡镇推广时,给每个引流点制作了60*90的大海报、易拉宝还有横幅。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>发了一个星期引流点都没出单,后来我们宣传单页出来之后,我们又给每个点发了几百份单页。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>确保单页入户,这时候效果就立马出来了,有许多人甚至拿着单页来我们的销售点购买、更换产品。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>2、在农村字大比美观好用

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>我们3位设计的同学,以前做的设计都真的挺高大上的,他们也没有实地去过线下市场和农村。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>所以他们无法体会,线下的用户到底关注什么,习惯是什么。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>有时候把图片做的很好看并不是一件好事情,因为不实用啊。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>这也是为什么在农村贴大字报,刷墙广告,还有效的原因。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>3、在城市名片比单页好用

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>我们后来在杭州开试点的时候,依然沿用了单页的宣传物料。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>但直接带来两个头条的问题:

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>其一除了一些老年人,其他人根本就不伸手接单页。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>其二是我们在路边一些车辆上放置单页,过一会就被勤劳且富有责任感的保洁给收走了。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>所以我们立马调整策略,做了名片,效果立马也就有了。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>4、在城市袋子比名片好用

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>我后来又在思考,如何减少我们宣传物料被遗弃率,甚至提高使用率。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>刚好我们的目标客户会经常去菜场和超市,后来我就让团队的同学设计了一批无纺布袋。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>然后去市场上发放,果然,中老年人们都很开心,纷纷主动来向我们索取。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>以上,就是我们在做营销素材的时候,部分实战的心得,具体还要根据各自业务的情况来决定。

yle=”margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 32px; outline: none; font-size: 18px; line-height: 32px; overflow-wrap: break-word; word-break: normal; color: rgb(34 34 34); font-family: tahoma arial “Microsoft YaHei”; white-space: normal; background-color: rgb(255 255 255); text-indent: 2em;”>网络:微商素材有哪些要求?实用吸引人更可靠

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